Founder of the Zeitz Foundation for Intercultural Ecosphere Safety, Former CEO of Puma
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Jochen Zeitz is Co-Founder and Co-Chair of The B Team and Founder of the Zeitz Foundation for Intercultural Ecosphere Safety to support sustainable solutions that balance conservation, community, culture, and commerce.
After becoming the youngest CEO in German history to head a public company in 1993, at the age of 30, Zeitz served 18 years as Chairman and CEO of Puma SE. He turned Puma from an undesired brand closing in on bankruptcy into one of the leading brands in the sporting goods industry, growing sales to $4 billion and share price by 4000%. Zeitz believes in contributing to a new paradigm of corporate social, environmental and financial sustainability. While at Puma, Zeitz conceived and pioneered the groundbreaking Environmental Profit and Loss account (E P&L) that puts a monetary value on impacts across a business’s supply chain. In 2013, Zeitz started construction of the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) in Cape Town to preserve and exhibit cutting edge contemporary art from Africa and its Diaspora. As a published author, Zeitz co-wrote ‘The Manager and The Monk’ with Anselm Grün, which has been translated into 15 languages, and The Breakthrough Challenge: 10 Ways to Connect Today’s Profits with Tomorrow’s Bottom Line’ with John Elkington. Zeitz has been a Board Member of Harley-Davidson, Kering and Wilderness and served as Chair on their Sustainability Committees since their inception.
Zeitz has received numerous awards during his professional career, including ‘Entrepreneur of the Year’, 3-times ‘Strategist of the Year’ by the Financial Times, ‘Trendsetter of the Year’ and ‘Best of European Business Award’. In 2004, the German Federal President awarded him with the Federal Cross of Merit of the Republic of Germany. Zeitz has also been appointed an Honorary Warden of Kenya, by the Kenya Wildlife Service, and a ZSL Conservation Fellow by the Zoological Society of London.
In 2015, Zeitz was ranked #18 of ‘The World’s Top 100 Compassionate Business Leaders’ by Salt Magazine and awarded for his advocacy of Responsible Capitalism by First Magazine.