Dr. Coleman specialises in helping brands drive growth and retain relevance through brand experiences. Darren’s 25+ years of global experience includes working with brand such as Johnson & Johnson, Singapore Airlines, Dubai Properties, FUJIFILM, Nikon, Orange and PepsiCo.
Darren’s keynotes focus on brand-driven growth, brand experiences, sustainable branding, employer branding, services branding, B2B branding and multisensory branding
Darren’s extensive commercial experience, deep subject matter knowledge and practical approach appeals to a variety of audiences and in particular to marketing executives who want to constructively challenge their current ways of thinking with advanced yet applied insights.
Darren’s keynotes provide his audiences with:
- New ways of thinking and perspectives that constructively challenge conventional wisdom and stimulate a mind shift.
- New ideas, approaches, contextual models, frameworks and industry-specific case studies that connect the dots between issues.
- Case studies, best practices, lists and guidelines that will help your audience understand and manage their teams.
- Actionable advice and insights: Tips, tools and templates that help your audience act and enhance day to day activities
Darren’s book, Building Brand Experiences: A Practical Guide to Retaining Brand Relevance (Kogan Page 2018) has been translated into Korean and Turkish with the Mandarin (simplified) edition scheduled for 2023.
Darren is the Honorary Consul for Lithuania in Birmingham, UK, acting as a main diplomatic point of contact for a broad range of issues relating to Lithuania in the city.
“Your presentation was excellent and highly regarded by all attendees. You have added great value to the success of this conference.”
Professor Philip Kotler - Electronic World Marketing Summit
“Darren worked very closely with us, listened to our requirements and delivered a talk which engaged, educated and inspired our employees.”
Ana Douglas - Manager Marketing Communications Europe, FUJIFILM Healthcare Europe
“Darren is a fantastic presenter and ensured that everyone was constantly engaged and understood the core pillars of branding.”
Yin Qin Tan - Brand and Strategy & Performance, PETRONAS, Malaysia
“Darren’s keynote helped me get everybody involved with our brand – which was the ultimate objective of inviting Darren to speak at our annual conference.”
Francesc Xavier Altimiras - Head of Brand and Communications UCI (Unión de Créditos Inmobiliarios)