Elfried Samba

About

Elfried Samba

Elfried is a highly regarded speaker celebrated for his remarkable ability to captivate diverse audiences and offer profound insights into the world of branding, benefitting both individuals and organisations. Samba immigrated from D.R. Congo to the UK at age 14 before rising to prominence in the Social media through his work at global fitness brand, Gymshark.

In 2012 Samba wrote a thesis on how small to medium-sized brands could leverage social media to dethrone larger competitors. However, it was marked down due to a lack of Havard References. Following a successful seven years as Global Head of Social Content and Community at Gymshark, Samba’s thesis was proved correct, growing the sports apparel brand’s social media community from 1 Million to 20 million followers. This played a critical role in helping the brand achieve its “unicorn” £1 billion valuation while challenging the likes of Nike, Puma, and Lululemon. Samba teamed up with Social Chain AG founding team member, Michael Heaven in the spring of 2023 to launch Butterfly 3ffect, a creative house for diverse creators and brands with a challenger mindset.

Elfried’s fervent passion lies in sharing his knowledge and experiences with others, with the aspiration of inspiring them to recognise the tremendous potential of creating with a clear vision in mind.

What sets Elfried apart as a speaker is his exceptional ability to establish a profound connection with any audience. Whether he is addressing a room full of executives or a student gathering, Elfried has an innate talent for engrossing his listeners, making them feel as though he is speaking directly to them. He skillfully incorporates personal anecdotes and relatable life lessons into his presentations, effectively keeping his audiences engaged and facilitating a strong connection with his keynotes.

Elfried has played a pivotal role in guiding numerous companies and individuals to grasp the crucial significance of branding and how it can be leveraged to construct a robust, recognisable, and lucrative enterprise. His expertise has been sought after by esteemed organisations such as Sky, Ernst & Young (E&Y), Apple, Vodafone, and numerous other distinguished corporations.

In summary, Elfried is a renowned speaker known for his exceptional ability to engage audiences and provide profound insights into branding. His journey from Africa to the UK and his transformation from aspiring doctor to marketing enthusiast make his story compelling. Elfried’s passion for sharing knowledge and his unique ability to connect with diverse audiences distinguish him in the world of speaking. His contributions have been instrumental in helping businesses understand the importance of branding, and he has collaborated with top-tier organisations to enhance their brand strategies.