Farrah Storr is the award-winning editor-in-chief of Elle UK and previously editor-in-chief of Cosmopolitan UK. Since taking over the brand in 2015 she led the magazine through a dramatic new look leading to the magazine becoming the best-selling young women’s title in the UK and increasing circulation by an unprecedented 59%.
Prior to this Farrah launched Women’s Health in the UK, where under her leadership it became the most successful women’s magazine launch of the decade. Farrah has held high profile positions at many of the UK’s and Australia’s glossy women’s magazines including features director at Marie Claire in Sydney and Glamour UK.
Farrah is one of the leading voices for millennial women having overseen the Cosmopolitan brand which reaches 10 million women across digital, social and print every month. In 2016 she gave a TEDX London talk on the female leadership in the workplace. In April 2018 she delivered another TEDX talk entitled The Discomfort Zone, a title shared with her first non-fiction book on fearlessness (The Discomfort Zone: How To Get What You Want by Living Fearlessly), was published by Piatkus in September 2018.
She is a regular talking head on TV, has been a mentor on Britain’s Next Top Model for the last three years and is on the media advisory board for All Bright, the female business network that provided funding for female founders in the UK. Farrah is also a judge for the prestigious George Orwell Foundation’s Orwell Prize for investigative journalism.
In 2017 Farrah was named as one of only 36 BAME leaders in the UK. Of the 1,049 most powerful people in Britain, just 36 are from ethnic minorities – and Farrah is one of only seven women. In 2018, Farrah was named ‘Editor of the Year’ at the PPA Awards and The Magazine Editor’s Awards. She was also included on The Drums Best 50 Female Speakers in the UK list.
Farrah is internationally recognised as a leading authority on print and digital publishing, fashion, branding, international and current affairs and lifestyle as an author and journalist. She is an excellent moderator, host and presenter and speaks on leadership, motivation, diversity, media, press relations, Asia relations, woman’s rights, health and travel.
In 2019 Farrah was appointed as editor-in-chief of Elle UK.
She was named as one of the most powerful people in London in the The Evening Standard’s Progress 1000 List and as one of the 101 most powerful Asians in the UK in the GH2 Power List 2020.
Kruger Cowne Speaker Awards: New Speaker of the Year 2016, Branding Speaker of the Year 2016.
"Farrah has a proven track record in delivering great results in the world of glossy, aspirational women’s magazines. She is smart, creative and has a brilliant instinct for what makes women tick.''
Anna Jones, founder of AllBright
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