When she was 15 Jordan was involved in a car accident which left her paralysed from the chest down, and with limited movement in her hands. This life-changing injury led her to experience severe depression. Unable to open her hands Jordan taught herself how to apply makeup again – something she had been passionate about before the accident. Combined with meditation, makeup worked as a kind of therapy helping her to regain her confidence and spread positivity.
Creating videos on YouTube, Jordan shares makeup tips and tricks, and talks about living with a physical disability. On YouTube alone she has over 194K followers, with her video My Beautiful Struggle being viewed over 6 million times after being shared by the actor Ashton Kutcher. Jordan also has huge audiences on Instagram, Facebook and Twitter, where hundreds of thousands of people from across the world follow her makeup tutorials and motivational guidance. She has worked with leading makeup brands including with L’Oreal, Urban Decay, Liz Earle, Mark Hill and Illamasqua.
One day, when Jordan’s webcam wasn’t working, she adapted by switching mediums and created her blog Jordan’s Beautiful Life instead. In 2017, Jordan released her autobiography My Beautiful Struggle, published by Trapeze. The book detailed how she coped with the effects of the accident as a teenager and into adulthood, and how she found inner strength and creative outlets.
Jordan has raised money for the charity Spinal Research, and has spoken at schools and colleges, as well as for TV and radio campaigns, about both spinal injuries and road safety.