As Chairman and Chief Executive Officer of Threshold Entertainment Group, Lawrence Kasanoff produces films and theme park rides based on some of the world’s biggest IP brands, including Spider-Man, Mortal Kombat, Dirty Dancing, Justice League, Lego, Terminator 2, Marvel, Star Trek, True Lies and Star Wars. His productions often push the boundaries of innovation and creativity.
“Innovation demands a touch of the madness,” says Kasanoff.
“The current of the river of life will always try to pull you towards the middle, towards complacency and mediocrity. This is true for every person and every company. It is a problem because other companies that do not give in to that current will eclipse you.”
Kasanoff’s new book, A Touch of the Madness How to Be More Innovative in Work and Life…by Being a Little Crazy comes out later this year from Ben Bella books via Penguin/Random house. His main keynote speech is based on this unique philosophy.
As a graduate of Cornell and The Wharton School of Business, Kasanoff serves as a Rosetta Stone between the corporate landscape and Hollywood, using examples, stories and lessons learned from the film industry to instil outside-the-box thinking regarding innovation to corporate audiences.
A born storyteller, Kasanoff’s uses star-studded anecdotes from his life in Hollywood to make it easy and entertaining for business audiences to learn to be more creative by being a bit crazy.
Larry and Threshold Entertainment Group have been profiled in The New York Times, The Wall St. Journal, USA Today, Time Magazine, Wired, Maxim, and Playboy and have been featured on CNN, FOX News, ABC World News Tonight, CNBC, The Howard Stern Show and more.
If you want the same old thing, this is not for you – it is entertaining, innovative and it seeks to inspire people to be their most creative self.
I have had the opportunity to work with Mr. Kasanoff over the last 5 years on several projects, including both corporate-level and theatrical releases. He brought a critical level of experience and knowledge, as well as creativity to address our challenges. His pioneering work in location-based entertainment, coupled with industry-recognized innovation in CGI, enabled him to deliver a first-of-its-kind virtual-reality enterprise experience for Microsoft customers around the world. When I had the pleasure to support his production of Bobbleheads: The Movie, he was always willing to try new technologies and mechanisms for animation, rendering, and remote contribution, once again proving his approach to global content development is the path to the future. I’m excited to see what he does next!