Oberon Sinclair is the CEO and founder of the PR and creative agency, My Young Auntie. At a young age, Oberon was bit by the creative bug, landing her first job at Motown Records as an assistant and later working for MTV Europe. Following her passion for music, she moved to Hong Kong to promote concerts across Asia, catering specifically to the ex-pat crowd.
After three years in Hong Kong, Oberon moved to Los Angeles. She worked in production at Wicked Films and from there was offered to assist on a documentary exploring the nightclub scene, bringing her to New York City. Oberon’s punk nature synced immediately with New York’s edge.
In New York, Oberon began working with Chris Blackwell and Island Records. Chris remains a close friend and mentor to Oberon and the agency and she has served as a main collaborator in his various ventures and successes. To date, Oberon assisted with the launch of Island Outpost resorts and is currently a partner in his Jamaican rum label, Blackwell Rum.
In 1997, Oberon founded her own agency, My Young Auntie. In the 20 years since, she has collaborated with, consulted for and managed a wide array of clients from the world of high luxury, art, fashion, food, lifestyle and people. She has worked with noteworthy names in fashion including Hermès, Vivienne Westwood and Fabergé. Additional past and present clients include: Dent of London Watches, Shanghai Tang and the Richemont Group, Jack Spade, Converse, Camper, The Danish Fashion Institute, Art Forum, 1800 Tequila, GIVENCHY Parfums, The Fat Radish, Miss Lily’s, Free People, La Esquina, Dustin Yellin and more.
In 2013, Oberon joined the co-founders of NeueHouse, a revolutionary collective workspace, as a partner. Oberon continues to play a key role in business development and expansion of the business.
Oberon consistently lands major press placements, incites interesting, like-minded collaborations and inspires brand voices. She is known for her impeccable taste and an ability to forecast trends across lifestyle industries. Oberon exudes passion and unyielding energy for her clients, partnerships and various projects.
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