Born in Hamburg, Germany and raised in Sweden Tatjana Patitz is one of the original five Supermodels who achieved international prominence representing the worlds luxury brands and gracing hundreds of magazines covers such as Vogue, Harper’s Bazaar, Elle and Cosmopolitan amongst other leading titles during her career. Tatjana walked and appeared in advertising campaigns for the world’s leading designers such as Chanel, Versace, Salvatore Ferragamo, Valentino, Karl Lagerfeld, Helmut Lang, Donna Karan, Jean Paul Gaultier, Jil Sander and Vivienne Westwood and has featured as an ambassador for some of the world’s largest hair and beauty brands.
Tatjana began to work with photographer Peter Lindbergh early on in her career with whom she cultivated a 30-year collaborative friendship which contributed to the launch of the supermodel era. In his book, 10 Women, Lindbergh wrote, « I admire Tatjana because she always stays herself. She’s very soft, but at the same time she’s very strong and knows how to stand up for what she thinks, and it’s always very enriching to be with her. It’s impossible not to admire her and over the years not to be just a little bit in love with her »
As Tatjana’s career escalated she was credited with expanding ideals of female beauty.
She featured in Revlon’s “The Most Unforgettable Women in the World” campaign photographed by Richard Avedon. Vogue called her « Tatjana: Million Dollar Beauty »
For an April 1989 editorial titled “Earthly Powers” in British Vogue, hair stylist Didier Malige cut and restyled Patitz’s foot-long blonde hair into a cropped shag just above her shoulders. The move won Patitz covers of British and French editions of Vogue featuring her new look. The pinnacle of that year came in July and August when Tatjana was awarded with consecutive covers of US Vogue – two months in a row. It was an unprecedented achievement for a model of that time and an innovation for the recently revamped Vogue under the leadership of new editor-in-chief Anna Wintour. This period was the zenith of Patitz’s career, known as “the era of Tatjana” in the fashion industry.
During this period a desire to live a more balanced lifestyle led Tatjana to relocate to California. The move afforded Tatjana, who had always searched for creative and spiritual growth, the time and space to develop other aspects of her life.
After settling in Los Angeles Tatjana worked mostly with Herb Ritts, Peter Lindbergh and Wayne Maser but was sought after by the industry’s leading female photographers such as Peggy Sirota, Ellen Von Unwerth, Pamela Hanson and Sheila Metzner as well as new photographers at the time such as Mario Sorrenti and Juergen Teller. Los Angeles-based photographers Phillip Dixon and Matthew Rolston also frequently photographed Tatjana for Harper’s Bazaar. Rolston said of Patitz: « I look for more than beauty. There must be a memorable quality. Tatjana has it more than anyone else. She sticks in your mind. There’s a depth, an emotional quality to her that’s truly extraordinary. She’s very dear, charming and extremely feminine. She’s very open and her priorities are natural things — animals, the sea, the environment. That’s what’s so interesting about her. She’s not what she seems »
Today, Tatjana continues to model and grace covers of the world’s leading magazines. She is an avid horse rider who continues her lifelong passion for animals and the environment by campaigning for ecological causes and animal rights. Her self-described eclectic and bohemian design aesthetic for residential architecture and home design in her adoptive home state of California has been recognised internationally.