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Influential in the worlds of fashion, business and technology, Amber Atherton has fast become a millennial authority on enterprise, marketing and social branding in the modern era.
Part of Forbes 30 Under 30 2016, and named the 5th most influential person in digital by British Vogue, 25 year old entrepreneur Amber Atherton founded her e-commerce company – MyFlashTrash – aged 17 having raised investment from Lion Capital and scaled to become the largest jewellery marketplace online in Europe.
Born and raised in Hong Kong, Amber’s entrepreneurial spirit and passion for building brands first emerged aged just nine years old, when she set up an online business selling books and CDs. A self-confessed tech kid, Amber spent her pre-teen years coding and trying her hand at a number of small business ventures. Eventually, out of the amateur jewellery import/export business 16-year-old Amber was running out of her boarding school dorm, My Flash Trash was born.
Having been scouted by Premier Model Management aged 15, Amber’s interest in fashion brands was nurtured throughout a successful modelling career, which saw her grace the pages of glossies such as Vogue, Harper’s Bazaar, The Sunday Times Style and Tatler. Yet Amber’s true passion for brand management was ignited at age 16, when she began what became an ‘internship journey’, gaining invaluable experience at over 11 companies including Hermes, Vogue and The Saturday Group.
In 2010, Amber began to study a BA (Hons) in Fashion Management at the London College of Fashion. My Flash Trash saw exponential growth throughout this period and developed from a blog into one of the UK’s leading online marketplaces for emerging jewellery designers and established brand. In 2012, My Flash Trash made the transition from the digital to the tangible and the brand now has a presence in a number of major London retail chains, including Fenwicks and Topshop.
Much of the recent success of the multi-million pound business can be attributed to Amber’s inspired use of the social media platform Instagram to raise awareness of My Flash Trash and heighten the brand’s desirability. The success story of My Flash Trash has attracted the attention of Venture Capital Firms and celebrity followers alike, with pieces from the online boutique regularly spotted on fashion-forward celebrities such as Rihanna, Beyonce, Cara Delevingne and HRH the Duchess of Cambridge.
Amber exited My Flash Trash earlier this year when she sold it to Nefertiti in Hong Kong; Lion Capital founders Lyndon Lea and Robert Darwent have retained their stake in the business. Amber is now investing in startups and advising VC firms; she recently joined the founding team at Whalar.com as their Chief Evangelist.
In her most recent venture Amber has joined the National Enterprise Challenge as Youth Enterprise Ambassador to help them on their mission to expose 500,000 school children to entrepreneurial skills by 2020.
‘How someone this young has managed to acquire such substantial business acumen is impressive.’ Lyndon Lea- Lion Capital
‘Amber’s unique way of looking at the world and positive energy is always uplifting.’ Caroline Rush Chairman of The British Fashion Council
‘A great inspiration for all budding female entrepreneurs.’ Brent Hoberman Founder of LastMinute.com
‘Amber is one of a handful of female entrepreneurs making a global impact with her disruptive vision.’ John Hegarty (BBH)