Please note: we are unable to assist with any charitable or personal requests for any of the talent featured on our website.
To book Amber Atherton for your event call: +44 (0)20 3124 1860
Amber is the founder of Zyper, an advertising technology start up backed by seed accelerator Y Combinator, who previously nurtured Airbnb and Dropbox. Zyper identifies a brand’s top followers on social media and rewards them with free product or experiences for posting online content. Clients include Estée Lauder, Topshop and Godiva. Having spent the first quarter of 2018 in Silicon Valley, Amber returned in April having secured additional funding from Forerunner Ventures, a deal which takes funding to $3.5m.
Part of Forbes 30 Under 30 2016, and named the 5th most influential person in digital by British Vogue, entrepreneur Amber Atherton founded her first company, e-commerce company – MyFlashTrash – aged 17 having raised investment from Lion Capital and scaled to become the largest jewellery marketplace online in Europe.
Having been scouted by Premier Model Management aged 15, Amber’s interest in fashion brands was nurtured throughout a successful modelling career, which saw her grace the pages of glossies such as Vogue, Harper’s Bazaar, The Sunday Times Style and Tatler. Yet Amber’s true passion for brand management was ignited at age 16, when she began what became an ‘internship journey’, gaining invaluable experience at over 11 companies including Hermes, Vogue and The Saturday Group.
In 2010, Amber began to study a BA (Hons) in Fashion Management at the London College of Fashion. My Flash Trash saw exponential growth throughout this period and developed from a blog into one of the UK’s leading online marketplaces for emerging jewellery designers and established brand. In 2012, My Flash Trash made the transition from the digital to the tangible and the brand now has a presence in a number of major London retail chains, including Fenwicks and Topshop.
Much of the success of the multi-million pound business can be attributed to Amber’s inspired use of the social media platform Instagram to raise awareness of My Flash Trash and heighten the brand’s desirability, something bolstered by her position as co-creator and star of the hit reality television series Made In Chelsea. The success story of My Flash Trash attracted the attention of Venture Capital Firms and celebrity followers alike, with pieces from the online boutique regularly spotted on fashion-forward celebrities such as Rihanna, Beyonce, Cara Delevingne and HRH the Duchess of Cambridge.
Amber exited My Flash Trash in 2016 when she sold it to Nefertiti in Hong Kong; Lion Capital founders Lyndon Lea and Robert Darwent have retained their stake in the business. Amber is now investing in startups and advising VC firms; she recently joined the founding team at Whalar.com as their Chief Evangelist.
Amber has joined the National Enterprise Challenge as Youth Enterprise Ambassador to help them on their mission to expose 500,000 school children to entrepreneurial skills by 2020.
Kruger Cowne Speaker Awards: Commerce Speaker of the Year 2016.
Alternatively call us to book Amber Atherton: +44 (0)20 3124 1860
‘How someone this young has managed to acquire such substantial business acumen is impressive.’ Lyndon Lea- Lion Capital
‘Amber’s unique way of looking at the world and positive energy is always uplifting.’ Caroline Rush Chairman of The British Fashion Council
‘A great inspiration for all budding female entrepreneurs.’ Brent Hoberman Founder of LastMinute.com
‘Amber is one of a handful of female entrepreneurs making a global impact with her disruptive vision.’ John Hegarty (BBH)